Face Serum

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Hydrating serums enhance your skin's hydration, prevent it from drying out and improve its moisture retention. Many serums contain lipid-replenishing ingredients, which deeply nourish the skin. Using one before you apply your favourite SPF moisturizer is the ultimate skin hydration combination for your face.

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A brightening serum does what it says…it brightens the skin. More specifically, it evens out skin tone, lightens it, reduces visible flaws (including dark spots) and leaves skin nourished.

• The serum helps to lighten and brightens the skin by penetrating deep inside the skin.
• Our Powerful skin-lightening serum works deep into the skin to help reduce dark spots, hyperpigmentation, melasma, uneven tone on the face, and discoloration.

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Hyaluronic acid helps skin stretch and flex and reduces skin wrinkles and lines. Hyaluronic acid is also proven to help wounds heal faster and can reduce scarring.
"Hyaluronic acid is safe and beneficial to use everyday for maintaining skin hydration," says Dr. Russak. You just need to make sure you're applying it correctly. As a rule, you want to apply your hyaluronic acid product to clean, damp skin, and the lock it in with a moisturizer and face oil.

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Topical vitamin C is a science-backed, dermatologist-favorite ingredient that may help slow early skin aging, prevent sun damage, and improve the appearance of wrinkles, dark spots, and acne
If you're wondering when to apply a vitamin C serum, the answer is both morning and night, after cleansing and toning. One study even recommends applying a vitamin C serum every eight hours, or twice daily for the pinnacle of protection.

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It supports skin's collagen and elastin structure and improves skin texture. The serum delivers the natural actives into the skin and helps to enhance appearance. Neutralizes skin damage that helps to avoid patchy skin tone and acne scars. Evens out complexion and minimizes acne related pigmentation.

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“Tranexamic acid for the skin can act as a brightening agent to reduce dark spots and improve hyperpigmentation,” says Anna Guanche, MD, a board certified dermatologist and founder of the Bella Skin Institute. “This is because tranexamic acid interferes with melanin production.”
As for frequency, while most experts agree Tranexamic Acid is safe to use daily, The Inkey List recommends you use the treatment two to three nights a week. This is because their formula doesn't layer well alongside moisturisers and oils, so to prevent dehydration you should only use it a few times a week.